Research dedicated to providing actionable insights to connect with youth culture.
Who are we?
The Becomer Insights Group (BIG) is Freeform’s proprietary research collection dedicated to providing brands the actionable insights they need to connect with youth culture
Who are Becomers?
Becomers are young people between the ages of 14-34. This life phase is when young people experience a series of significant firsts (from first kiss to first kid) as they journey to “become” who they are meant to be.
What do we do?
Becomer Insight Studies: Several in-depth youth culture studies per year, on Becomer attitudes and behavior. Becomer Panel: More than 9,000 panelists are surveyed on specific ad categories topics including “Moms” “Movie-going" and "Travel."